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The Most Powerful

Cross Platform Audience Management


War Strategies

War Strategies utilises best-in-class, real-time data analytics to make automated targeting decisions on each impression. Combining our data management platform (DMPv1), demand side platform (DSP), ad serving technology and our direct global publishers delivers a robust approach of discovering and targeting relevant audiences. Our framework and algorithms enables us to deliver cost-effective campaigns as they integrate our targeting technology and targeting features to achieve maximum ROAS and performance.


Audience Discovery

Filtering multiple platform data points into a single point of action

The goal is to influence the anonymous online person to interact with your brand, delivering higher engagement rates through brand awareness in real time.

Dicision Making

Logical processing of actionable data

Our operations team applies deep knowledge to implement the buying and optimisation strategy to allow the system to enhance your advertising message, only targeting in-market audiences at the right time and location, based on the anonymous user’s traversal data.

Audience Managemnt

Targeting across all screens

Our solution automatically analyses each interaction the user makes online and manages the data streams delivering crystal clear statistics to action upon.


Device Agnostic

Frequency cap on all devices

Our advanced technology platform consistently measures performance of all our advertising products to enable brands to connect with relevant people alongside relevant content on any screen optimising campaign performance.

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